Safir Anand is a leading IP strategist, brand thinker and creative force with a deep-rooted commitment to celebrating India’s brands, culture, heritage and creative economy. His association with leading cultural platforms, including the world-renowned Jaipur Literature Festival, has seen him contribute to branding, business strategy and the co-creation of intellectual property.

Safir Anand has consistently championed the ethos of Make in India. His commitment to this vision comes alive in his book India Unboxed, where he details the rich cultural heritage and indigenous ideas that serve as the foundation for converting local design, craft, and intellect into protected, world-class Indian brands

Safir Anand has been actively engaged in key Government of India policy initiatives, serving on Parliamentary and DPIIT committees relating to emblems, One State One Product, and amendments to the Trade Marks and Designs Acts. He has contributed to initiatives including Delhi as a Creative City, India’s manuscript heritage, and the development of GIFT IFSC as a best-in-class IP destination. He has also contributed to the G20 and ICRIER on IP and India’s Creative Economy

His vision of “India as a Brand” and his engagement with governments, institutions and think tanks led to the creation of IPFeast in 2023-a distinctive platform conceived to celebrate and promote “Make in India” through the convergence of intellectual property, brands, creativity, culture and innovation.

The inaugural IPFeast in Delhi in May 2023 was followed by IPFeast 2.0 in December 2023, bringing together homegrown brands,
artists, thinkers and performers while championing sustainability, inclusivity and diversity.

IPFeast 3.0- A Carnival of Ideas! brought together celebrated personalities including Manish Malhotra, Zorawar Kalra, Sanjeev Sanyal and Bubbles Sabharwal, with special international participation from INTA CEO Etienne Sanz de Acedo. Garnering over 8 crore online views and extensive national media coverage, the festival emerged as a vibrant forum for conversations around IP, brand innovation, sustainability and creative protection.

Building on this momentum, IPFeast 4.0- Legends featured an extraordinary constellation of personalities including Nikhil Nanda, Sanjeev Sanyal, Puneet Chhatwal and Muzaffar Ali, further establishing IPFeast as a unique confluence of intellectual property, innovation, thought leadership and the celebration of India’s creative and intellectual excellence.